社交媒体影响者与埃及青年的网络身份

IF 0.8 Q3 COMMUNICATION
Hanan Ezzat
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引用次数: 14

摘要

本研究探讨了社交媒体影响者与埃及青年网络身份之间的关系。这项研究的背景是埃及,一个阿拉伯世界的发展中国家,在2011年经历了一场改变国家的革命。其青年约占人口的60%,是社会中受影响最大的群体之一。他们是社交媒体用户最多的群体,也是影响者粉丝最多的群体。研究问题集中在社交媒体影响者与其青年粉丝网络身份构建之间的关系上。该研究问题是通过对9名社交媒体影响者及其18名粉丝的半结构化深入采访来解决的。分析显示,影响者在粉丝的网络身份协商和构建中发挥着间接作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social media influencers and the online identity of Egyptian youth
This study explores the relationship between social media influencers and the online identity of Egyptian youth. The context of this study is Egypt, a developing country in the Arab World which underwent a nation-changing revolution in 2011. Its youth, who represent around 60 per cent of the population, were one of the most impacted groups in the society. They are the heaviest users of social media and represent the biggest number of fans for influencers. The research question focuses on the relationship between social media influencers and the construction of the online identity of their youth fans. The research question is addressed through semi-structured in-depth interviews with nine social media influencers and eighteen of their fans. The analysis revealed that influencers play an indirect role in their fans online identity negotiation and construction.
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来源期刊
CiteScore
1.20
自引率
20.00%
发文量
14
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