MANAGEMENT OF RELIGIOUS TOURISM IN THE BAPTISM SITE JORDAN-SOUTH LEVANT

: This study attempts to present and assess, the positive and negative impact of tourism activities and services on the cultural signifi cance of the site, taking into consideration the area status and the site’s particularity and capacities. This will be achieved through a general understanding of why the baptism archaeological site should be pre-served, by evaluating its cultural significance, the existing conditions, defining the causes of deterioration and threats (natural and human ), and understanding how the cultural significance and the attraction factors of the baptism site, should guide and direct the management plan