Goffman理论作为在线社交网络自我呈现分析的框架

Lucie Merunková, J. Slerka
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引用次数: 12

摘要

为了研究人们如何在社交网络上形成自己的身份,并控制他们在受众中引起的印象,我们使用Erving Gofmann的戏剧理论分析了50名大学生Facebook用户的个人资料。我们确定了用户创建和展示其身份的五种基本形式:公共日记、影响者、娱乐者、工作、教育和爱好,以及与他们互动的用户所扮演的适当的次要角色。这些发现通过对受访者的8次半结构化访谈得到了证实,这些访谈可以更深入地探索他们使用Facebook的方式、他们参与的社交互动、他们发表文章的动机,以及他们如何进行印象管理、感知隐私和解决由多个受众引起的问题。更好地理解隐私是如何构思的,以及用户在网上分享个人信息的动机是什么,对于公共当局在制定公司隐私政策和制定适当的法律法规方面的合作至关重要。关键的结果证实了有意识的努力的存在,以产生期望的印象,并证明戈夫曼的面对面互动理论在在线社交网络的背景下是相关的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Goffman's Theory as a Framework for Analysis of Self Presentation on Online Social Networks
To investigate how people form their identity on social networks and control the impressions they invoke in their audiences, we analyzed personal profiles of 50 university student Facebook users using Erving Gofmann´s dramaturgical theory. We identified five basic forms through which users create and present their identities: The Public diary, The Influencer, The Entertainer, Job and education and Hobby, as well as the appropriate secondary roles performed by users who interact with them.These findings are corroborated by 8 semi-structured interviews with respondents, which enable a more in-depth exploration of the way they use Facebook, the social interactions they participate in, their motivation for posting contributions, and how they engage in impression management, perceive privacy and resolve issues caused by multiple audiences.A better understanding of how privacy is conceived and what motivates users to share their personal information online is essential for public authorities’ cooperation on shaping company privacy policies and creation of appropriate legal regulations.The key results confirm the presence of conscious effort to make a desired impression and prove Goffman’s theory of face-to-face interactions to be relevant in the context of online social networks.
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