戴还是不戴：美国疾病控制与预防中心关于新冠肺炎期间戴口罩的推文公众评论中的不信任评论19

IF 3.1 3区经济学 Q2 BUSINESS

International Journal of Business Communication Pub Date : 2021-07-01 DOI:10.1177/23294884211008584

T. Batova

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引用次数: 15

摘要

信任是危机沟通的重要组成部分，社交媒体已被证明是建立信任的有希望的途径。然而，关于政府组织在大流行或传染病爆发等健康危机期间如何有效利用社交媒体的调查结果好坏参半，需要进一步研究，以更好地了解信任是如何建立和摧毁的。本研究调查了在美国首次报告covid - 19病例后的3个月内，公众对疾病预防控制中心关于戴口罩的推文的评论中反映不信任的因素。研究结果表明，公众评论中存在多种代表不信任的因素。更重要的是，随着健康危机的发展，评论中的愤怒情绪越来越强烈，这也可能损害信任。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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To Wear or Not to Wear: A Commentary on Mistrust in Public Comments to CDC Tweets about Mask-Wearing during COVID19

Trust is an important component of crisis communication, and social media has been shown a promising avenue for building trust. Yet, mixed findings about how effectively government organizations utilize social media during health crises such as pandemics or infectious disease outbreaks require further research to better understand how trust is created and destroyed. This study investigates the factors that reflect mistrust in the public comments to the CDC tweets about mask-wearing during the 3 months after the first reported case of COVID19 in the U.S. The findings show that multiple factors representing mistrust were present in the public comments. What is more, the feeling of anger was growing in the comments as the health crisis progressed, which also could have been trust-damaging.

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来源期刊

International Journal of Business Communication Multiple-

CiteScore

7.70

自引率

14.30%

发文量

期刊介绍： The International Journal of Business Communication (IJBC) publishes manuscripts that contribute to knowledge and theory of business communication as a distinct, multifaceted field approached through the administrative disciplines, the liberal arts, and the social sciences. Accordingly, IJBC seeks manuscripts that address all areas of business communication including but not limited to business composition/technical writing, information systems, international business communication, management communication, and organizational and corporate communication. In addition, IJBC welcomes submissions concerning the role of written, verbal, nonverbal and electronic communication in the creation, maintenance, and performance of profit and not for profit business.