重视珠宝行业品牌建设,促进行业健康发展

Yuxin Liu
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引用次数: 0

摘要

近年来,国内经济发展的速度逐渐加快,导致人们更加注重物质和精神享受。珠宝首饰作为居民生活的一部分,本身在人类历史的发展中起着非常重要的作用,使得国内珠宝首饰行业相对广阔。但另一方面,国内珠宝行业在发展中呈现粗放型增长趋势,管理效果薄弱,没有建立足够的优质品牌。珠宝行业从业者逐渐意识到品牌对珠宝行业的影响,并尝试用品牌建设带动行业健康发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pay Attention to the Brand Building of Jewelry Industry to Promote the Healthy Development of the Industry
In recent years, the speed of domestic economic development has gradually accelerated, leading the people to pay more attention to the material and spiritual enjoyment. As a part of residents' life, jewelry itself plays a very significant role in the development of human history, making the domestic jewelry industry relatively broad. However, on the other hand, the domestic jewelry industry presents an extensive growth trend in the development, and the management effect is weak, and there is no enough quality brand established. Practitioners in the jewelry industry gradually realize the influence of brand on the jewelry industry, and try to use brand building to drive the healthy development of the industry.
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