How the Japanese workcation embraces digital nomadic work style employees

ABSTRACT In Japan, workcations have gained attention as a way to offset the economic damage caused to inbound tourism by the COVID-19 pandemic. Considering its aims to contribute to the local community and increase interactions with local residents, the Japanese-style workcation can be positioned as a form of digital nomadism that seeks alternatives to existing work styles. This study is based on fieldwork in Tottori Prefecture in Japan and includes interviews and participant observation. It aims to examine (1) national and local government workcation policies, (2) the development of new services and businesses that facilitate workcation, and (3) the process of introducing hybrid work in companies. Japanese-style workcation as a social design can offer solutions to problems such as the concentration of population in cities, ageing population, and declining tourism industry. The work styles and lifestyles suggested by the Japanese-style workcation should continue to be explored as an area where new tourism, social design, and community design overlap. At the same time, incorporating digital nomadism as individualism into the workcation remains a future issue.