大会与会者为额外项目付费意愿的决定因素

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2020-02-25 DOI:10.1080/15470148.2020.1731727

Bunn Kim, S. Kim, M. Oh

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引用次数: 3

摘要

在制定会议的附加计划之前，会议组织者希望确定与会者是否愿意参加该计划。导致他们参与的最重要的因素之一是价格。因此，本研究旨在探讨会议参与者对额外节目付费意愿的影响因素。根据二元逻辑回归分析的结果，希望扩大知识和社交的与会者表示愿意支付额外的会后当地旅游项目。基于调查的显著性水平(p < 0.001)，女性比男性表现出更高的支付额外课程的意愿。拥有自己公司的人比在私人公司或其他公司工作的人更愿意支付与前LPGA明星一对一的私人高尔夫课程的费用。这项研究的结果有助于公约中其他项目的发展。

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Determinants of convention attendees’ willingness to pay for additional programs

Abstract Prior to developing addition programs in a convention a convention organizer wants to identify attendees’ willingness to participate in the program. One of the most important factors which lead to their participation is price. Therefore, this study aimed to explore factors which can determine convention participants’ willingness to pay for additional programs. According to the results of binary logistic regression analysis, attendees who wanted to expand their knowledge and socialization showed a willingness to pay for extra programs for post-conference local tours. Based on investigating the significance level (p < .001) women showed a higher intention to pay for the extra programs than men did. Those who had their own company had a higher intention to pay for the 1:1 private golf lesson with a former LPGA star than did those who were working for a private company or others. Results of this study help development of additional programs in a convention.

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来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.