Risk factors determination of enterprise external and internal environment during project implementation

A significant part of new enterprises of various forms of ownership and in different sectors of the economy ceases to exist within the first five years. This tendency to close enterprises indicates the need for strategic planning of enterprise development and the implementation of a risk factor identification, evaluation, and management process in the strategic management of enterprise development. The purpose of the research is to develop a methodological approach that would allow identifying the risk factors that may have the greatest impact at each life cycle stage of analysed project. To achieve the goal set within the framework of the research, structural and logical analysis, methods of systematisation, generalisation, scientific abstraction and hierarchy analysis were used. The article proposes methodological approach to determining the risk factors of enterprise external and internal environment, which makes it possible to identify the risk factors that have the greatest impact at each stage of the project life cycle. Mathematical models have been obtained which allow for the identification of those risk factors that can have the most negative impact (both in terms of frequency of occurrence and potential losses), which will enable the enterprise to increase the efficiency of managing these risks at all stages of project implementation. The impact of risk factors has been assessed in conditions of incomplete certainty and lack of sufficient statistical information. The practical significance of the results obtained lies in the possibility of increasing the efficiency of using available resources in risk management processes. The proposed methodological approach can be used to assess the impact of project risks in a certain industry, which will increase the accuracy of the results obtained