基于中美文化差异的Airbnb房东档案照片对宾客星级评定的影响

IF 2.4 3区 心理学 Q2 PSYCHOLOGY, SOCIAL
Hyunkyu Jang
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引用次数: 0

摘要

本研究分析了中国和美国4.5万名Airbnb房东的个人资料照片和星级评分,调查了房东和客人行为的文化差异。结果表明,文化差异在面部披露程度和面部表情上的存在及其对客人评分的影响。更具体地说,首先,中国的主持人在个人资料照片中暴露自己的脸比美国的主持人少。其次,在中国,客人对不公开自己面孔的主持人的星级评分低于对公开自己面孔的主持人的星级评分,但在美国,对不公开自己面孔的主持人的星级评分下降幅度更大。第三,中国主人的面部表情不像美国主人那么开心。第四,与美国相比,中国主持人的快乐面部表情对嘉宾评分的影响更为积极。这些发现强调了使用显示快乐面部表情的头像的重要性,这在中国尤其重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Impact of Airbnb Host Profile Photos on Guest Star Ratings Based on Cultural Differences in China and the United States
This research analyzed the profile photos and star ratings of 45,000 Airbnb hosts in China and the United States, investigating cultural differences in host and guest behavior. The results indicated the existence of cultural differences in the degree of facial disclosure and in facial expressions and their influence on guest ratings. More specifically, first, fewer hosts in China revealed their faces in profile photos than hosts in the United States. Second, in China, star ratings given by guests to hosts who did not disclose their faces were lower than to hosts who did disclose their faces, but in the United States, there was an even greater reduction in ratings for hosts who did not disclose their faces. Third, the facial expressions of hosts in China did not look as happy as those in the United States. Fourth, happy facial expressions of hosts had a more positive impact on guest ratings in China than in the United States. These findings highlight the importance of using profile photos showing happy facial expressions and this is especially important in China.
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来源期刊
CiteScore
4.60
自引率
6.70%
发文量
69
期刊介绍: Journal of Cross-Cultural Psychology publishes papers that focus on the interrelationships between culture and psychological processes. Submitted manuscripts may report results from either cross-cultural comparative research or results from other types of research concerning the ways in which culture (and related concepts such as ethnicity) affect the thinking and behavior of individuals as well as how individual thought and behavior define and reflect aspects of culture. Review papers and innovative reformulations of cross-cultural theory will also be considered. Studies reporting data from within a single nation should focus on cross-cultural perspective. Empirical studies must be described in sufficient detail to be potentially replicable.
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