名人的参与如何影响旅行意向?在TikTok上推广成都的案例

IF 6.3 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Chris Zhu, Lawrence Hoc Nang Fong, Huicai Gao, Dimitrios Buhalis, Ziye Shang
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引用次数: 6

摘要

本文章由计算机程序翻译,如有差异,请以英文原文为准。

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
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来源期刊
Information Technology & Tourism
Information Technology & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
18.10
自引率
5.40%
发文量
22
期刊介绍: Information Technology & Tourism stands as the pioneer interdisciplinary journal dedicated to exploring the essence and impact of digital technology in tourism, travel, and hospitality. It delves into challenges emerging at the crossroads of IT and the domains of tourism, travel, and hospitality, embracing perspectives from both technical and social sciences. The journal covers a broad spectrum of topics, including but not limited to the development, adoption, use, management, and governance of digital technology. It supports both theory-focused research and studies with direct relevance to the industry.
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