拉丁美洲电子商务中信任-销售关系的一致性

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2019-11-01 DOI:10.1080/15332861.2021.1975426

Henry Laverde-Rojas, C. A. Martínez, O. Camargo, Gustavo Rojas-Matute, Marithza Sandoval-Escobar, J.C. Correa

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引用次数: 1

摘要

摘要客户对供应商声誉的信任是促进电子商务平台经济交易的关键因素。尽管信托销售关系被认为是稳健和一致的，但其实证证据对拉丁美洲国家来说仍然被忽视。这项工作旨在提供一个数据驱动的综合框架，从拉丁美洲领先的电子商务平台的公共数据中提取有价值的知识，该平台在18个国家开展商业运营。在所有分析的国家中，只有阿根廷、巴西、智利、哥伦比亚、厄瓜多尔、墨西哥、乌拉圭和委内瑞拉的信任指数最高。各国之间的信任-销售关系在统计上不一致，但它是销售额的最重要预测因素，其次是购买意愿和价格。

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The Consistency of Trust-Sales Relationship in Latin American E-Commerce

Abstract Customer’s trust in vendors’ reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price.

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.