目的地灵感：规模开发和验证

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-06-13 DOI:10.1080/10548408.2022.2148040

Sheng-Hshiung Tsaur, Chang-Hua Yen, Ying-Syuan Lin

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引用次数: 9

摘要

摘要尽管心理学和市场营销领域的研究已经考察了灵感理论，但在目的地的背景下，缺乏相关的灵感概念和衡量工具。进行了两项研究。研究1包括文献综述和深入访谈，这些访谈被用来概念化目的地灵感，并制定可靠有效的量表。在研究2中，应用开发的量表来调查目的地灵感的前因和后果之间的关系。量表可以支持探索目的地灵感与其相关结构之间的关系；该研究模型也可以指导未来的研究方向。

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Destination inspiration: scale development and validation

ABSTRACT Although studies in psychology and marketing fields have examined inspiration theory, relevant concepts and measurement tools are lacking for inspiration in the context of destinations. Two studies were conducted. Study 1 involved a literature review and in-depth interviews, which were employed to conceptualize destination inspiration and to develop a reliable and valid scale. In Study 2, the developed scale was applied to investigate the relationship between the antecedents and consequences of destination inspiration. The scale can support in exploring the relationship between destination inspiration and its related constructs; the research model may also guide the direction of future research.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.