通过生态旅游中的关系质量和感知服务质量实现主游客互动、重游意图和难忘的旅游体验

IF 2.4 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Ecotourism Pub Date : 2022-03-09 DOI:10.1080/14724049.2022.2046759

Reihaneh Alsadat Tabaeeian, A. Yazdi, Negin Mokhtari, Atefeh Khoshfetrat

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引用次数: 8

摘要

摘要本研究旨在基于社会交换理论，探讨生态旅游中当地主游客互动、感知服务质量（PSQ）、关系质量（RQ）、难忘旅游体验（MTE）和重游意愿之间的关系。通过在线调查向2019年至2020年期间在伊朗、伊拉克和土耳其选择当地住宿的伊朗游客发送了一份问卷，其中包括国内和国际目的地。共获得406份有效问卷，并使用偏最小二乘结构方程建模（PLS-SEM）对所提出的研究模型进行了检验。结果表明，享乐和功能相互作用对RQ和PSQ有积极影响。另一方面，RQ和PSQ对难忘的经历和重访意图有显著贡献。本文以生态住宿客人为样本，揭示了主游客互动与RQ和PSQ之间的关系，以激发行为意向，如再次到访和难忘体验。

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Host-tourist interaction, revisit intention and memorable tourism experience through relationship quality and perceived service quality in ecotourism

ABSTRACT This study aims to investigate the relationship between local host-tourist interaction, perceived service quality (PSQ), relationship quality (RQ), memorable tourism experience (MTE), and revisit intention in ecotourism based on social exchange theory. A questionnaire was sent through an online survey to the Iranian tourists who had chosen local accommodations in Iran, Iraq, and Turkey during the 2019–2020 and included both domestic and international destinations. A total of 406 valid questionnaires were obtained, and the proposed research model was tested using partial least squares structural equation modeling (PLS-SEM). The results indicate that hedonic and functional interactions have a positive impact on RQ and PSQ. On the other hand, RQ and PSQ contribute significantly to memorable experiences and revisit intention. Drawing on a large sample of eco lodging guests, this paper sheds light on the relationships between host-tourist interaction and RQ and PSQ for motivating behavioral intentions like visiting again and memorable experience.

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来源期刊

Journal of Ecotourism Social Sciences-Geography, Planning and Development

CiteScore

6.40

自引率

12.50%

发文量

期刊介绍： The Journal of Ecotourism seeks to advance the field by examining the social, economic, and ecological aspects of ecotourism at a number of scales, and including regions from around the world. Journal of Ecotourism welcomes conceptual, theoretical, and empirical research, particularly where it contributes to the dissemination of new ideas and models of ecotourism planning, development, management, and good practice. While the focus of the journal rests on a type of tourism based principally on natural history - along with other associated features of the man-land nexus - it will consider papers which investigate ecotourism as part of a broader nature based tourism, as well as those works which compare or contrast ecotourism/ists with other forms of tourism/ists.