新冠肺炎疫情下出行流动性分析:网络科学的应用

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-03-24 DOI:10.1080/10548408.2022.2089954

S. Park, Yoo Ri Kim, Ching Sum Theresa Ho

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引用次数: 8

摘要

摘要：新冠肺炎正在大幅重塑旅游业和酒店业，但对应对疫情的旅行行为变化的研究有限。这项研究利用旅游大数据，应用网络科学分析来确定2019年6月至2020年12月访问韩国济州岛的国内游客旅行流动性的行为变化。研究结果显示，在疫情期间，前往目的地的旅行次数显著减少，但空间连通性和旅行流的多样性也有限。新冠肺炎期间，前往户外和沿海地区的旅行流动强度更高，旅行距离更短。

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Analysis of travel mobility under Covid-19: application of network science

ABSTRACT COVID-19 is substantially reshaping the tourism and hospitality industries but studies on the changes in travel behaviour in response to the pandemic are limited. Using tourism big data, this research applies network science analytics to determine behavioural changes in travel mobility of domestic travellers who visited Jeju Island, Korea, from June 2019 to December 2020. The findings reveal significant reductions in the number of trips to a destination but also limited spatial connectivity and diversity in travel flow during the pandemic. A higher intensity of travel mobility to outdoor and coastal areas and shorter travel distances are evident during COVID-19.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.