Does the Dark Side of Personality Traits Explain Compulsive Smartphone Use of Higher Education Students? The Interaction Effect of Dark Side of Personality with Desirability and Feasibility of Smartphone Use

Research on compulsive use of smartphones amongst students largely remains unexplored. The study seeks to investigate the feasibility and desirability motives—instant gratification, mood regulations, convenience, flow and personality—to understand the compulsive use of smartphones. The results of the useful data of 200 respondents following purposive sampling design, provided evidence of instant gratification, mood regulation and convenience motives, which significantly explain flow and compulsive smartphone use. Personality of users also appeared as a significant moderator between flow and compulsive smartphone use. The findings of the study reveal that the personality of smartphone users enhances the propensity to build compulsive smartphone use. Additionally, the findings reveal the double-edged sword impact of flow in forming compulsive smartphone use and allowing smartphone brands to design phones that help phone users to develop self-control over their behaviours related to using smartphones.