赛事体验质量对摩托车越野赛世界锦标赛观众满意度及行为意向的影响

IF 3 4区教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Sports Marketing & Sponsorship Pub Date : 2020-04-03 DOI:10.1108/ijsms-05-2019-0052

H. Çevik, K. Y. Şimşek

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引用次数: 8

摘要

本研究的目的是检验摩托车越野赛世界锦标赛观众的体验质量（EXQ）、满意度和行为意向（BI）之间的理论关系。，研究数据是从参加2018年在土耳其阿费恩举行的世界摩托车越野锦标赛的观众那里收集的。采用结构方程模型（SEM）检验研究变量之间的关系。，结果表明，EXQ对满意度和BI有显著而直接的影响。除此之外，满意度在EXQ和BI之间也有部分中介作用。迄今为止，还没有对摩托车越野赛观众的消费行为进行实证研究。因此，本研究为文献提供了重要贡献，并为赛事组织者提供了关于EXQ在理解越野摩托车赛事观众行为方面的作用。

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The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators

The purpose of this study is to examine the theoretical relationship between experience quality (EXQ), satisfaction and the behavioral intentions (BI) of Motocross World Championship spectators.,The research data were collected from spectators who participated in the World Motocross Championship race held in Afyon, Turkey in 2018. The structural equation model (SEM) was used to test the relationship among the research variables.,The results showed EXQ had significant and direct effects on satisfaction and BI. In addition to this, satisfaction had a partial mediating effect between EXQ and BI.,To date there has been no empirical study examining the consumer behaviors of motocross event spectators. Consequently, this research provides important contributions to the literature and informs event organizers about the role of EXQ in terms of understanding the behavior of motocross event spectators.

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来源期刊

International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.70

自引率

13.60%

发文量

期刊介绍： The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).