女人背后的男人：宣传、名人公关和文化中介

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2020-05-01 DOI:10.1177/2046147x20920821

E. Ciszek

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引用次数: 5

摘要

自20世纪初以来，公共关系一直与名人的产生和维持有关。名人们依靠公关人员的工作，在流行文化的范围内战略性地塑造、制作和放置话语。通过对跨性别名人凯特琳·詹纳的公关艾伦·尼罗布的长期采访，本文分析了名人公共关系作为文化中介的场所。本文借鉴了布迪厄对习惯、资本和领域的概念，揭示了名人公关的实践，以了解公关人员如何利用文化和社会资本为客户构建合法性。这项研究有助于对名人公共关系进行更广泛的社会学理解，并为研究公众如何转化为更广泛的社交政治影响开辟了新的途径。

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The man behind the woman: Publicity, celebrity public relations, and cultural intermediation

Since the early 20th century, public relations has been implicated in the production and sustainment of celebrity. Celebrities rely on the work of publicists to strategically cast, produce, and place discourses within spheres of popular culture. Through an extended interview with Alan Nierob, publicist of transgender celebrity Caitlyn Jenner, this article is an analysis of celebrity public relations as a site of cultural intermediation. Drawing on Bourdieu’s notions of habitus, capital, and fields, this article sheds light on the practice of celebrity public relations to understand how publicists leverage cultural and social capital to construct legitimacy for their clients. This study contributes to a broader sociological understanding of celebrity public relations and opens new avenues for research in considering how publicity might translate into broader socio-political impacts.

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.