客户从供应商网络中获得的结果:关系排他性和互补能力的作用

Denis Trapido, F. Pallotti, A. Lomi
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引用次数: 0

摘要

抽象组织在多大程度上利用网络关系为客户谋利方面有回旋余地。他们什么时候做得更多而不是更少?根据对信任和知识吸收的研究,作者认为,当提供者的网络关系集中在有限的、排他性的合作伙伴中时,这些关系会为他们的客户带来更好的结果。作者认为,提供者的关系排他性有利于客户,因为它有助于了解和使用合作伙伴互补的客户服务能力。对110家医院的区域转诊患者网络的分析支持了这一论点。该研究强调了组织间伙伴关系网络在激活客户服务能力方面的作用,并促进了对供应商的网络特征的进一步调查,这些特征有利于其服务的用户。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Clients’ outcomes from providers’ networks: the role of relational exclusivity and complementary capabilities
Abstract Organizations have leeway in how much they employ their network relations to the benefit of their clients. When do they do so more rather than less? Relying on research on trust and knowledge absorption, the authors suggest that providers’ network relations generate better outcomes for their clients when these relations are concentrated in a limited, exclusive set of partners. The authors argue that providers’ relational exclusivity benefits clients because it facilitates the awareness and use of partners’ complementary client service capabilities. An analysis of a regional network of patient referrals among 110 hospitals supported this argument. The study highlights the role of interorganizational partnership networks in activating client service capabilities and stimulates further inquiry into providers’ network features that benefit the users of their services.
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