社交网络使用与动机:一个综合模型的命题与检验

Q3 Business, Management and Accounting

Latin American Business Review Pub Date : 2021-01-11 DOI:10.1080/10978526.2020.1866995

Paula Chimenti, Marcelo Guedes Carneiro, Antonio Roberto Ramos Nogueira, M. Rodrigues, Sabrina Trindade Alves

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引用次数: 1

摘要

摘要本研究（1）确定了使用社交网络的动机，（2）测试了一个综合模型。进行了系统的文献综述，然后进行了混合方法研究。确定了社交网络激励因素的技术、社会和个人领域。研究的定性阶段支持了待测变量的选择，调查以468名受访者为样本测试了这些动机。因此，一种新的模型出现了，它突出了使用在线社交网络的主要动机。竞争和集体叙事是解释社交媒体使用的新结构，以及逃避主义、信息、身份和社会化。

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Social Networks Uses and Motivations: Proposition and Test of an Integrative Model

Abstract This study (1) identifies motivations for using social networks (SNs) and (2) tests an integrative model. A systematic literature review was conducted followed by mixed-method research. Technology, social, and individual domains of SNs motivators were identified. The qualitative stage of the research supported the selection of the variables to be tested, and the survey tested these motivations with a sample of 468 respondents. As a result, a new model highlighting the main motivations for using online social networks emerged. Competition and Collective Narrative are new constructs that explain social media use, together with Escapism, Information, Identity, and Socialization.

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来源期刊

Latin American Business Review Business, Management and Accounting-Business and International Management

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.