Feeder cattle genomic tests: Analyzing cattle producer adoption decisions

Genomic tests (GTs) provide information about the expected performance of cattle. Cattle producer survey results indicated that 56% of producers were interested in using GTs for marketing cattle and 74% would use GTs to select replacement heifers. If interested in using GTs to market cattle, on average, producers indicated they were willing to pay $21/head and test 55% of their animals. For replacement heifers, on average, they were willing to pay $23/head and test 77% of their heifers. A conditional mixed process regression framework found producer characteristics and risk preferences were associated with the decisions involved in using GTs.