‘Be a gen’l’m’n and a Conserwative Sammy’: Political Remediations of the Pickwick Papers in the Provincial Press (1836–1837)

Throughout its serial run, Charles Dickens’s Pickwick Papers (1836–7), was repurposed hundreds of times by the provincial press. From acting as innocuous filler material to making strategic political statements, provincial newspaper editors evoked, excerpted and adapted Pickwick as quickly as Dickens was penning the instalments, showing a keen responsiveness to political topicalities relevant to their reading communities. This article contends that these types of journalistic re-use benefit from being read collectively as a form of remediation, defined by Jay David Bolter and Richard Grusin as ‘the formal logic by which new media refashion prior media forms’. It argues that these remediations are vital to understanding the politics of the provincial press because they became one method through which provincial newspapers articulated a localised response to the national political debates that raged following the 1832 Reform Act. As well as reflecting the political priorities of specific communities, these remediations nuance our understanding of Pickwick’s popularity by drawing attention to aspects of its construction that lent themselves to re-use. While explicit engagement with party politics is conspicuously absent from Pickwick, provincial editors capitalised upon this generality and imbued their re-workings of the serial with a partisanship that Dickens himself avoided, while using his name to substantiate and authorise their own pieces. In this respect, these remediations invite us to place Pickwick at the heart of political debate in the papers, by foregrounding the close relationship between newspaper politics, serial literature, and provincial identity in the 1830s.