理解航空公司出入境决策的决定因素:Logit模型的应用

Q3 Social Sciences
Canh Thi Nguyen, Cuong Thanh Nguyen
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引用次数: 2

摘要

了解进入和退出的决策模式和决定因素形成的模式是必要的航空公司规划者在绘制一个强大的路线图和获得自己的竞争优势。该研究使用logit模型来检验两个独立的二元因变量之间的关系:进入与不进入,退出与不退出,以及多个自变量。数据集提取自美国交通统计局(Bureau of Transportation Statistics) 2018年第一季度的DB1B数据集,然后基于原始和目的地(O&D)机场对进行重建,以获得见解。进入决策模式模型得到7个显著因素:总客运量、平均市场票价、航空公司数量、距离、低成本航空公司(LCC)存在程度、出发地枢纽和目的地枢纽。同时,退出决策模式模型得到了上述7个因素和另外两个显著因素:航线类型和最大份额航空公司的商业模式。研究结果对航空网络规划者在考虑影响进入和退出决策的决定因素以建立更高效和盈利的网络时具有实际意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Understanding Determinents of Making Airline Entry and Exit Decisions: Application of Logit Models
Understanding patterns of entry and exit decisions and determinants shaping the patterns are necessary for airline planners in drawing a robust route map and gaining their own competitive advantages.  The study used logit models to exam the relationship between two separate binary dependent variables: entry versus no-entry, exit versus no-exit, and multiple independent variables.  Dataset was extracted from the Bureau of Transportation Statistics DB1B for Quarter 1 of 2018, then was reconstructed based on original and destination (O&D) airport pairs to gain insights.  The entry decision pattern model yielded seven significant factors: total passengers, average market fare, number of carriers, distance, low-cost carriers (LCC) existence, origin hub, and destination hub.  In the meantime, the exit decision pattern model yielded all the seven aforementioned factors and two other significant factors: route type and the business model of the largest share airline.  The findings made a practical implication to airline network planners in considering determinants affecting entry and exit decisions to build a more efficient and profitable network.
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来源期刊
Collegiate Aviation Review
Collegiate Aviation Review Social Sciences-Education
CiteScore
1.10
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