Right wing cultural hegemony and the decline of socialism in Pakistan: A case study of Punjab – 1977–1997

Soon after its independence from the British in August 1947, Pakistan's socio-political culture became entangled into a monopoly of the right-wing with feudal lords, especially in the Punjab province. The pseudo right-wing political parties exploited Pakistan’s religious foundations and established a cultural hegemony. Historically, Punjab had remained the epicentre of political bargains since its inception; therefore, it retained strong alliances for stable government in the centre. Somehow, dissident voices and views from any other political ideology were deemed to be anti-state or anti-religious. This paper analyses through Antonio Gramsci's Theory of Cultural Hegemony how the right wing manipulated the opinion of the masses to legitimize their rule, which ultimately led to the decline of socialism. This paper illustrates the underlying ultra-religious campaigns in the electoral manoeuvring of the right wing from 1977 to 1997, thereby gaining the consent of the people. This study also outlines the systematic othering and demonizing of the left wing in society by pseudo right-wing factions.