Bruna Habib Cavazza, A. Zambalde, Thais Assis de Souza
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Innovation Radar for Disruptive Technology Insertion: The Case of Autonomous Vehicles in Brazil and France
This paper seeks to identify the critical success factors, to propose a theoretical model of the innovation radar for the insertion of autonomous vehicles as a product-service system in a country, and to map and discuss the radar in the context of Brazil and France. Fundamentally, it seeks to address the gap between the development of AVs, the differences between two national contexts, and the lack of specific knowledge about how to manage disruptive innovation in countries. From the results, the intent is to clear diagnosis about the innovation, allowing the formulation of guidelines and actions for the capacity development of a country. The results obtained in Brazil and France were crossed with official data and statistics as a way to corroborate the use of the innovation radar as a tool.
期刊介绍:
IJATM is a vehicle to provide a refereed and authoritative source of information in the field of automotive technology, automotive management and related disciplines.