New Players on a Tough Field

Abstract The pivotal aim of this research is to identify new entrants to mountain farming, their routes into practicing and resulting environmental impacts. Following an actor-network approach, this multi-regional case study was conducted in two remote regions of the Western Austrian Alps and in a bordering Alpine region in South Tyrol (Italy). All data was generated using semi-structured interviews on site and official agricultural statistics. Both autochthons and foreign newcomers to mountain farming display a great deal of idealism to fulfil their agricultural dreams. Their self-determination and bid for independence from the agricultural industry affects their thinking and decisions on housing, farming and collaborations, resulting in far-reaching social and spatial impacts on the sociocultural landscape. In implementing sustainable and extensive farming practices, new entrants act as role models and thus highlight alternatives beyond the prevailing mountain agricultural regime.