Social networking sites usage and quality of life among senior citizens

Introduction: Using social networking sites (SNS) is an effective way to improve senior citizens' quality of life (QOL). However, SNS usage among senior citizens is relatively low compared to the younger generation. Accordingly, this study aims to identify the factors associated with SNS usage among senior citizens and its relationship with QOL. A conceptual framework combining the technology acceptance model and the subjective norm was proposed. Methods: Purposive sampling and cross-sectional survey methods were used to recruit 214 senior citizens. Results: The results supported the predictions: perceived ease of use, perceived usefulness, and subjective norms are positively associated with intention to use SNS, and intention to use SNS mediates the effects of these predictors on SNS usage. Besides, SNS usage is positively associated with QOL. Conclusion: Based on the findings, promoting SNS usage among senior citizens should include an SNS that is easier for them and a program to encourage their significant others to use SNS with senior citizens.