ANALYSIS OF THE LEVEL OF INNOVATIVE DEVELOPMENT AND SUSCEPTIBILITY OF ENTERPRISES TO INNOVATION BASED ON AN EXPERT SURVEY

Topicality. It is time to solve the problem of evaluation and response and, first, to identify and rank the factors of their large number that directly or indirectly affect the innovative development of enterprises. An important step in the process of such an assessment is to establish the most typical features that characterize the threats and opportunities of an innovative enterprise, identified because of an expert survey. Therefore, this study serves to develop comprehensive issues of micro and macro environment, which affect the innovative development of any enterprise, and can be the basis of a standard questionnaire for managers and business owners, as well as innovation managers and employees. Moreover, today the problems of innovative development of enterprises are exacerbated by the emergence of barriers to communication due to the pandemic, disorientation in the goals and objectives of the enterprise as a purposeful system, huge distrust and uncertainty and outflow of specialists. Aim and tasks. The purpose of this study is to systematize the factors of innovative development and development, on this basis, proposals for creating a profile of innovative development of enterprises. The specified goal was concretized in following research tasks: to make a sample of experts in this field; determine the list of non-financial indicators - stimulants, disincentives and focus factors; to create a profile of innovative development of the enterprise, which differs in the interaction of the planned activities of enterprises to avoid adverse consequences and take into account the possibilities of innovative development. Research results. Empirical information obtained during the questionnaire revealed the level of innovative development of enterprises and values regarding the susceptibility of enterprises to innovation. On the basis of the survey (including online surveys) to assess the disincentives to the internal environment, macro-environment and micro-environment of enterprises that have the greatest impact on the innovative development of the enterprise, as well as factors that create favorable conditions for innovative entrepreneurship an approach based on the use of expert survey methods and economic-mathematical modeling. Conclusion. Using methods of observation and abstraction, comparison, analysis and synthesis, summarization, grouping and modeling, factor analysis and expert survey, a methodological approach to developing a profile of innovative development of enterprises was developed, which is recommended to develop and visualize at each enterprise for managers and employees of innovative enterprises, based on the principles of objectivity, confidentiality, self-sufficiency and priority indicators.