探索旅游者在被重新利用的遗址中的行为

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2021-06-22 DOI:10.1177/10963480211020089

Yi-Ju Lee, I. Tsai, Te-Yi Chang

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引用次数: 5

摘要

本研究运用刺激-有机体-反应理论，探讨了游客对文物建筑再利用的可持续性感知、审美体验和行为意向之间的关系。本研究共收集台南卫星实验室有效问卷354份。游客的可持续性感知与审美体验呈显著正相关。当游客感知到更高的审美体验时，他们的行为意愿也更强。结构方程模型分析验证了游客的审美体验在可持续性感知和行为意向之间具有中介作用。空间的再利用要重视空间和服务的美学展示，从而对景区进行推广，增加游客的再游意向。

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Exploring Tourist Behavior in a Reused Heritage Site

This study investigated the relationship among tourists’ perceived sustainability, aesthetic experience, and behavioral intention toward reused heritage buildings by employing stimulus–organism–response theory. There were 354 valid questionnaires collected from the Sputnik Lab in Tainan, Taiwan. A positive correlation was found between tourists’ perception of sustainability and aesthetic experience. When tourists perceived higher aesthetic experience, they also had stronger behavioral intention. Structural equation modeling analysis verified that the aesthetic experience of tourists had mediating effects between perceived sustainability and behavioral intention in the reused heritage space. The reuse of space should be attached significantly to the aesthetic display of space and service so as to promote such scenic spots and increase tourists’ intention to revisit through word of mouth.

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.