新闻参与有价值吗?:研究年轻受众对优酷类新闻内容的参与情况

IF 2 Q2 COMMUNICATION
M. Himma-Kadakas, Raul Ferrer-Conill
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引用次数: 1

摘要

传统媒体往往无法通过新闻吸引年轻受众,而youtuber的内容却以特定的风格实践获得了人气,并吸引了人们的注意。基于受众参与的维度和价值方法,本文研究了年轻受众如何参与新闻媒体产品中使用的youtuber格式和类型。对爱沙尼亚青少年进行的五次焦点小组访谈的结果显示,虽然更相关的格式可能会增加参与的具体维度,但对传统新闻内容的兴趣仍然有限,无论重新包装为youtube内部产品。这篇文章通过向新闻机构证明,仅仅通过格式来吸引年轻受众,而忘记内容可能是不值得的,从而有助于受众研究。然而,让新闻变得更有趣,并采用年轻人对新闻的理解,可以让年轻受众通过社交媒体消费新闻。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Is news engagement worthwhile?: Studying young audiences’ engagement with YouTuber-like news content
Abstract While traditional media often fails to engage young audiences with news, YouTubers’ content gains popularity and attracts attention with specific stylistic practices. Based on dimensions of audience engagement and a worthwhileness approach, this article examines how young audiences engage with YouTubers’ formats and genres used in news media products. Findings of five focus group interviews with Estonian teenagers show that while specific dimensions of engagement may increase due to a more relatable format, interest in traditional news content remains limited regardless of repackaging to a YouTube-intrinsic production. This article contributes to audience studies by demonstrating to news organisations that trying to engage younger audiences through mere formatting while forgetting content might not be worthwhile. However, making news more entertaining and adopting the youth's interpretation of what news is could prime young audiences to consume news through social media.
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来源期刊
Nordicom Review
Nordicom Review COMMUNICATION-
CiteScore
2.80
自引率
9.10%
发文量
10
审稿时长
52 weeks
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