购买本地食品的决定因素:价格透明度和客户专业知识的作用

IF 1.1 Q4 BUSINESS
M. Toukabri
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引用次数: 4

摘要

在这项研究中,我们专注于在可追溯系统的邻近性和信心范围内购买当地食品的前因。同样,这项研究测试了消费者的专业知识和价格透明度在当地食品购买过程中的调节作用。针对两个当地食品消费者样本的实证研究结果使我们能够验证测量结果并检验研究假设。因此,我们推断消费者专业知识在当地产品消费中起着积极的调节作用。同样,当消费者不仅能获得低价,而且能获得有关产品的价格透明度时,对可追溯系统的信心与购买当地食品的意愿之间的关系就更牢固了。因此,本研究为地方健康食品的研究提供了理论基础。此外,它为营销人员提供了促进当地食品消费的真正工具。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The determinants of purchasing local food: price transparency and customer expertise role
In this study, we concentrate on the purchasing local food antecedents within the proximity and confidence in traceability system. Likewise, this research tests the moderating roles of the consumer's expertise and price transparency in the purchasing process of local food. The results of an empirical study directed among two samples of local food consumers, allowed us to validate the measurements and to check the research hypotheses. Therefore, we deduct that consumer expertise plays a positive moderating role in a local product consumption. Similarly, the relationship between confidence in traceability system and the intention to purchase local food is stronger when the consumer is offered not only a low price but also price transparency concerning the products in question. Hence, this research has improved the theoretical background related to local and healthy food. Moreover, it provides marketers with the real tools to promote local food consumption.
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来源期刊
CiteScore
2.00
自引率
23.10%
发文量
24
期刊介绍: Environmental dynamism is a widely-explored construct in organisation theory/strategic management literature. It has growing importance according to the degree of instability/turbulence of such key operating concerns as market/industry conditions as well as more general technological, economic, social, political forces. An organisation''s ability to adapt to changing environmental circumstances is key to survival. IJBE examines how firms behave under different types of environment and the external influences on businesses. It addresses a wide variety of business decisions/processes/activities within the business environment.
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