民粹主义言论更响亮?意识形态不一致的个人化与民粹主义候选人的投票

IF 1.9 3区社会学 Q2 COMMUNICATION

International Journal of Public Opinion Research Pub Date : 2021-06-28 DOI:10.1093/ijpor/edaa042

Philipp Müller, Nora Denner

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引用次数: 0

摘要

民粹主义政客的私人背景往往似乎与民粹主义意识形态相矛盾，而民粹主义意识形态可以在政治沟通中被提及。使用两个实验（研究1=734；研究2=568），我们研究了这种意识形态不一致的个性化对民粹主义候选人的评价和投票的影响。我们操纵政治家的地方性和社会阶级（研究1）以及家庭生活中的传统主义（研究2）。结果显示，候选人的评价会受到一些影响，这些影响转化为投票意向。民粹主义政治家的上层阶级背景产生了负面影响，但在民粹主义选民中影响较小。然而，提及世界主义传记降低了所有参与者的可信度。令人惊讶的是，非传统（即同性恋）关系对（女性）民粹主义者有利。

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Populist Words Speak Louder? Ideology-Inconsistent Personalization and Voting for Populist Candidates

The private background of populist politicians oftentimes seemingly contradicts the populist ideology—which can be taken up in political communication. Using two experiments (nStudy 1 = 734; nStudy 2 = 568), we investigate the effects of such ideology-inconsistent personalization on the evaluation of and voting for a populist candidate. We manipulate the politician’s localness and social class (Study 1) and traditionalism in family life (Study 2). Results reveal a number of effects on candidate evaluation which translated into voting intentions. An upper-class background of the populist politician yielded negative effects, but less so among populist voters. However, references to a cosmopolitan biography decreased perceived trustworthiness among all participants. Surprisingly, a nontraditional (i.e., homosexual) relationship was beneficial for a (female) populist.

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来源期刊

International Journal of Public Opinion Research Multiple-

CiteScore

3.10

自引率

11.10%

发文量

期刊介绍： The International Journal of Public Opinion Research welcomes manuscripts that describe: - studies of public opinion that contribute to theory development and testing about political, social and current issues, particularly those that involve comparative analysis; - the role of public opinion polls in political decision making, the development of public policies, electoral behavior, and mass communications; - evaluations of and improvements in the methodology of public opinion surveys.