利用电视真人秀作为影响尼日利亚青年农业参与行为意向的平台

IF 1.1 4区社会学 Q2 AREA STUDIES

Journal of Asian and African Studies Pub Date : 2023-08-04 DOI:10.1177/00219096231188942

C. Ogwu, C. A. Ogwo, Mercy Ifeyinwa Obichili, B. Chinweobo-Onuoha, C. Charles, Esther Rita Gever, V. C. Gever

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引用次数: 0

摘要

这项研究试图测试《老大哥Naija》等电视真人秀节目在向年轻人传播农业信息以影响他们从事农业的意愿方面的效果。本研究采用准实验研究设计，同时采用结构化问卷收集数据。结果显示，接触电视真人秀内容并嵌入农业信息的年轻人比没有接触的年轻人更倾向于从事农业。12岁后的后续评估几个月来，情况持续改善。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Using TV Reality Shows as a Platform to Influence Behavioural Intention Towards Agricultural Participation Among Nigerian Youths

The study sought to test the efficacy of TV reality shows like Big Brother Naija in disseminating agricultural information to youths to influence their intention to engage in agriculture. A quasi-experimental research design was used to carry out this study, while a structured questionnaire was used to collect data. The result showed that youths exposed to TV reality show content with agricultural messages embedded in them reported more intention to engage in agriculture than those who were not. A follow-up evaluation after 12 months revealed that the improvement was consistent.

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来源期刊

Journal of Asian and African Studies AREA STUDIES-

CiteScore

2.70

自引率

10.00%

发文量

期刊介绍： The Journal of Asian and African Studies (JAAS) was founded in 1965 to further research and study on Asia and Africa. JAAS is a peer reviewed journal of area studies recognised for consistent scholarly contributions to cutting-edge issues and debates. The journal welcomes articles, research notes, and book reviews that focus on the dynamics of global change and development of Asian and African nations, societies, cultures, and the global community. Published articles cover: -development and change -technology and communication -globalization -public administration -politics -economy -education -health, wealth, and welfare -poverty and growth -humanities -sociology -political science -linguistics -economics JAAS adheres to a double-blind reviewing policy in which the identity of both the reviewer and author are always concealed from both parties. Decisions on manuscripts will be taken as rapidly as possible. However, while it is hoped that a decision can be made in 6-8 weeks, the refereeing process makes it impossible to predict the length of time that will be required to process any given manuscript.