{"title":"史诗叙事在推广“自然农业”中的应用","authors":"L. Cabral, J. Sumberg","doi":"10.1177/00307270221077708","DOIUrl":null,"url":null,"abstract":"This paper profiles some key promoters of nature-based and natural systems agriculture – Masanobu Fukuoka, Wes Jackson, Jerome Irvin Rodale and Robert Rodale, and Allan Savory. The focus is on ‘narratives with epic elements’ that have been constructed around these personalities, and how these have helped gain legitimacy and influence for themselves, their ideas, and their organisations. Similar processes and dynamics can be seen in more mainstream agricultural research. As the struggle over the future of agriculture is increasingly played out in corporate boardrooms, through PR agencies and on social media, it is critically important to understand how narratives with epic elements emerge, and are used to influence the debate about the future of agriculture and the potential contribution of nature-based solutions.","PeriodicalId":54661,"journal":{"name":"Outlook on Agriculture","volume":"51 1","pages":"129 - 136"},"PeriodicalIF":3.5000,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"The use of epic narratives in promoting ‘natural agriculture’\",\"authors\":\"L. Cabral, J. Sumberg\",\"doi\":\"10.1177/00307270221077708\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper profiles some key promoters of nature-based and natural systems agriculture – Masanobu Fukuoka, Wes Jackson, Jerome Irvin Rodale and Robert Rodale, and Allan Savory. The focus is on ‘narratives with epic elements’ that have been constructed around these personalities, and how these have helped gain legitimacy and influence for themselves, their ideas, and their organisations. Similar processes and dynamics can be seen in more mainstream agricultural research. As the struggle over the future of agriculture is increasingly played out in corporate boardrooms, through PR agencies and on social media, it is critically important to understand how narratives with epic elements emerge, and are used to influence the debate about the future of agriculture and the potential contribution of nature-based solutions.\",\"PeriodicalId\":54661,\"journal\":{\"name\":\"Outlook on Agriculture\",\"volume\":\"51 1\",\"pages\":\"129 - 136\"},\"PeriodicalIF\":3.5000,\"publicationDate\":\"2022-02-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Outlook on Agriculture\",\"FirstCategoryId\":\"97\",\"ListUrlMain\":\"https://doi.org/10.1177/00307270221077708\",\"RegionNum\":3,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"AGRICULTURE, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Outlook on Agriculture","FirstCategoryId":"97","ListUrlMain":"https://doi.org/10.1177/00307270221077708","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AGRICULTURE, MULTIDISCIPLINARY","Score":null,"Total":0}
The use of epic narratives in promoting ‘natural agriculture’
This paper profiles some key promoters of nature-based and natural systems agriculture – Masanobu Fukuoka, Wes Jackson, Jerome Irvin Rodale and Robert Rodale, and Allan Savory. The focus is on ‘narratives with epic elements’ that have been constructed around these personalities, and how these have helped gain legitimacy and influence for themselves, their ideas, and their organisations. Similar processes and dynamics can be seen in more mainstream agricultural research. As the struggle over the future of agriculture is increasingly played out in corporate boardrooms, through PR agencies and on social media, it is critically important to understand how narratives with epic elements emerge, and are used to influence the debate about the future of agriculture and the potential contribution of nature-based solutions.
期刊介绍:
Outlook on Agriculture is a peer reviewed journal, published quarterly, which welcomes original research papers, research notes, invited reviews and commentary for an international and interdisciplinary readership. Special attention is paid to agricultural policy, international trade in the agricultural sector, strategic developments in food production, the links between agricultural systems and food security, the role of agriculture in social and economic development, agriculture in developing countries and environmental issues, including natural resources for agriculture and climate impacts.