Guyanne Wilson, E. Zappe, Jonas Silbermann–Schön, Kai Guilliaume, Rebecca Altwicker, Mariana Tapari, Marina Wolf, Mercedes Benitez Torrejon, Mushtariy Mamadaliyeva, Anna Lucia Busskamp Castro
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#Stayhome: Language in tourism advertisements on Instagram
In Fiji, Ghana, Jamaica, and the Maldives, the tourism sector is an important source of economic wealth. For example, in the Maldives tourism accounts for around a quarter of total GDP and is a main source of employment (Meierkord, 2018: 5). Similarly, the role of tourism as one of Jamaica's main industries has been stated in Deuber (2014: 29), and Hundt, Zipp and Huber (2015: 691) also mention that tourism is one of the key industries and employment sectors in Fiji. While many of these destinations use traditional channels of advertising such as print magazines, a considerable amount of advertising is carried out online via social media.
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