The Presentation of Self in Virtual Reality: A Cognitive Load Study

The use of virtual reality (VR) in interior design has increased dramatically. Its interactive and visualization benefits are undeniable. Designers, clients, developers, and stakeholders can immerse themselves in future or existing design projects without the need to be physically there. Thanks to more immersive and realistic experiences, the boundaries that separate the physical and the virtual world are becoming nonexistent. Nonetheless, research has focused on the visual characteristics of the virtual space, undermining the consequences for individuals engaged within it. In this study, we assessed the effects on mental workload caused by how individuals visualize themselves in VR using a virtual body (VB). The VB is typically represented by the use of avatars. An experimental setup was carried out with a convenience sample of 72 individuals. Participants interacted in an immersive VR interface with three different conditions of the VB. They were randomly assigned to one of the three conditions and engaged for a period of approximately 20 minutes in tackling a design-like activity. Data were collected through self-report questionnaires in addition to a psychophysiological device accounting for the cognitive load (CL) and task difficulty. The statistical analysis supported differences in CL between conditions. A more detailed visual representation of the VB increased the sensation of being there but contributed extraneous CL that can hinder the task at hand. The findings of this study can guide interior designers in selecting the type of VB they should use for their immersive VR experiences.