迷失在翻译与传播中——2016年里约奥运会中美体操电视报道对比

IF 1.2 Q3 COMMUNICATION

Communication Reports Pub Date : 2018-02-09 DOI:10.1080/08934215.2018.1434554

A. Billings, Qingru Xu, James R. Angelini, P. MacArthur

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引用次数: 8

摘要

体操是美国和中国夏季奥运会上最受欢迎的项目之一。这项研究内容在美国全国广播公司和中央电视台分析了2016年里约奥运会上超过23个小时的奥运体操，考察了与国籍和生理性别有关的潜在框架差异。调查结果显示，就名字提及而言，美国全国广播公司青睐女性和国内体操运动员，而中央电视台则更多地提及男性和非国内体操运动员。关于逐字描述符，多重显著差异强烈表明，这两个网络对体操运动员的描述方式截然不同。还提供了讨论和研究方向。

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Lost in Translation—and Transmission: Contrasting Chinese and U.S. Gymnastics Television Coverage in the 2016 Rio Olympic Games

Gymnastics is one of the most popular sports at the Summer Olympics in both the United States and China. This study content analyzes more than 23 hours of Olympic gymnastics at the 2016 Rio Games on NBC and CCTV, examining potential framing differences pertaining to nationality and biological sex. Findings reveal that, in terms of name mentions, NBC favored female and domestic gymnasts, yet CCTV devoted more mentions to male and nondomestic gymnasts. Regarding word-by-word descriptors, multiple significant differences strongly suggest that the two networks depict gymnasts in substantially different manners. Discussions and research directions are also offered.

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来源期刊

Communication Reports COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.