{"title":"社交媒体——未来的关键意见领袖?","authors":"Kathrin Rothfischer","doi":"10.1080/21614083.2021.2014094","DOIUrl":null,"url":null,"abstract":"<p><p>Physicians and patients are increasingly represented on social media and perform as so-called medical influencers. As key opinion leaders, they can influence and change opinions on health topics and also establish their work within a specialist community.</p>","PeriodicalId":87300,"journal":{"name":"Journal of European CME","volume":"10 1","pages":"2014094"},"PeriodicalIF":0.0000,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://ftp.ncbi.nlm.nih.gov/pub/pmc/oa_pdf/e1/47/ZJEC_10_2014094.PMC8667906.pdf","citationCount":"1","resultStr":"{\"title\":\"Social Media - Key Opinion Leaders of the Future?\",\"authors\":\"Kathrin Rothfischer\",\"doi\":\"10.1080/21614083.2021.2014094\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>Physicians and patients are increasingly represented on social media and perform as so-called medical influencers. As key opinion leaders, they can influence and change opinions on health topics and also establish their work within a specialist community.</p>\",\"PeriodicalId\":87300,\"journal\":{\"name\":\"Journal of European CME\",\"volume\":\"10 1\",\"pages\":\"2014094\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-12-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://ftp.ncbi.nlm.nih.gov/pub/pmc/oa_pdf/e1/47/ZJEC_10_2014094.PMC8667906.pdf\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of European CME\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21614083.2021.2014094\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"2021/1/1 0:00:00\",\"PubModel\":\"eCollection\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of European CME","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21614083.2021.2014094","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2021/1/1 0:00:00","PubModel":"eCollection","JCR":"","JCRName":"","Score":null,"Total":0}
Physicians and patients are increasingly represented on social media and perform as so-called medical influencers. As key opinion leaders, they can influence and change opinions on health topics and also establish their work within a specialist community.