有效的在线COVID-19信息?美国主要老年生活社区网站的专题分析。

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2021-10-01 Epub Date: 2021-11-09 DOI:10.1080/07359683.2021.1995644

Po-Lin Pan, Shelby King

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引用次数: 1

摘要

由于老年人是严重COVID-19的高风险人群，老年人生活社区成为受COVID-19影响最大的环境。本研究通过观察老年人在其网站上对COVID-19的反应中的情境因素，调查了老年人生活社区如何管理COVID-19。研究发现，网站上有关COVID-19的信息最少。然而，大多数社区仍在努力实践COVID-19预防措施。许多网站提供详细的疫苗接种信息，鼓励人们为新常态接种疫苗，而其他网站则通过健康建议说明社会隔离对居民身心健康的影响。

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Effective online COVID-19 messages? A thematic analysis of major senior living community websites in the United States.

Due to seniors being at high risk of severe COVID-19, senior living communities became most impacted settings from COVID-19. This study investigated how senior living communities managed COVID-19 by looking at situational factors in their responses to COVID-19 on their websites. The study found that COVID-19 information had the least presence on the websites. However, most communities still exhibited their efforts to practice COVID-19 preventions. Many websites provided detailed vaccination information to encourage people to be vaccinated for new normal, while others illustrated the impact of social isolation on mental and physical health of their residents with health recommendations.

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来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.