2019冠状病毒病后消费者对医疗保险的偏好:特征和客户群体排名

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2021-04-01 Epub Date: 2021-10-10 DOI:10.1080/07359683.2021.1987007

Arpita Dutta, Ankit Singh

{"title":"2019冠状病毒病后消费者对医疗保险的偏好:特征和客户群体排名","authors":"Arpita Dutta, Ankit Singh","doi":"10.1080/07359683.2021.1987007","DOIUrl":null,"url":null,"abstract":"The current study is conceptualized to assess the perception of the general population towards health insurance providers and the policy features, to segment them based on their attitudes. The mixed-method design is used in this study. One fifty health insurance users response were analyzed. The data analysis technique includes focus group discussion, henry garret ranking method, factor analysis and cluster analysis. This study concludes that health insurance providers needs to devise insurance policies incorporating the features of home health, telemedicine and income protection features. The existing users should be offered customization option due to covid-19 to prevent customer switch.","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 2-3","pages":"188-204"},"PeriodicalIF":0.0000,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Consumer preferences for health insurance, in the wake of covid-19: Ranked features and customer segments.\",\"authors\":\"Arpita Dutta, Ankit Singh\",\"doi\":\"10.1080/07359683.2021.1987007\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The current study is conceptualized to assess the perception of the general population towards health insurance providers and the policy features, to segment them based on their attitudes. The mixed-method design is used in this study. One fifty health insurance users response were analyzed. The data analysis technique includes focus group discussion, henry garret ranking method, factor analysis and cluster analysis. This study concludes that health insurance providers needs to devise insurance policies incorporating the features of home health, telemedicine and income protection features. The existing users should be offered customization option due to covid-19 to prevent customer switch.\",\"PeriodicalId\":36008,\"journal\":{\"name\":\"Health Marketing Quarterly\",\"volume\":\"38 2-3\",\"pages\":\"188-204\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Health Marketing Quarterly\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/07359683.2021.1987007\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"2021/10/10 0:00:00\",\"PubModel\":\"Epub\",\"JCR\":\"Q3\",\"JCRName\":\"Health Professions\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health Marketing Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/07359683.2021.1987007","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2021/10/10 0:00:00","PubModel":"Epub","JCR":"Q3","JCRName":"Health Professions","Score":null,"Total":0}

引用次数: 1

摘要

目前的研究是概念化的，以评估一般人口对健康保险提供者和政策特点的看法，根据他们的态度对他们进行分类。本研究采用混合方法设计。对150名健康保险使用者的反应进行了分析。数据分析技术包括焦点小组讨论法、亨利加勒特排序法、因子分析法和聚类分析法。本研究的结论是，健康保险提供者需要设计结合家庭健康、远程医疗和收入保护特征的保险政策。由于新冠肺炎疫情，应该为现有用户提供定制选项，防止用户切换。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Consumer preferences for health insurance, in the wake of covid-19: Ranked features and customer segments.

The current study is conceptualized to assess the perception of the general population towards health insurance providers and the policy features, to segment them based on their attitudes. The mixed-method design is used in this study. One fifty health insurance users response were analyzed. The data analysis technique includes focus group discussion, henry garret ranking method, factor analysis and cluster analysis. This study concludes that health insurance providers needs to devise insurance policies incorporating the features of home health, telemedicine and income protection features. The existing users should be offered customization option due to covid-19 to prevent customer switch.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.