对捐助者的呼吁太多了?

Fund raising management Pub Date : 1999-05-01
B Campbell
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引用次数: 0

摘要

许多筹款人认为,几乎所有的捐助者都觉得他们收到了太多的呼吁。然而,情况并非总是如此。捐赠者对募捐呼吁的看法因组织而异,也受到外部因素的影响,如年龄和收到的总体非营利性邮件。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Appealing to the donors too much?

Many fund raisers believe that almost all donors feel they are receiving too many appeals. However, that is not always the case. Donors' perceptions of appeals vary widely from one organization to the next, and are also influenced by outside factors, such as age and overall non-profit mail received.

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