{"title":"1848 - 1998。变老为金:周年纪念营销和企业赞助机会。","authors":"B A Beisgen, A A Snyder, V A Gotaskie","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>The sesquicentennial was a unique opportunity to let the community know about the hospitals proud history. The hospital was featured throughout the year in articles and editorials in the local papers, professional hospital publications, and even nationally by Willard Scott on the \"Today\" show. The whirlwind of activities and events surrounding the anniversary created a spirit of pride in the hospital that will be invaluable for future fund-raising efforts.</p>","PeriodicalId":79657,"journal":{"name":"Journal (Association for Healthcare Philanthropy (U.S.))","volume":" ","pages":"30-3"},"PeriodicalIF":0.0000,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"1848-1998. Turning old into gold: anniversary marketing and corporate sponsorship opportunities.\",\"authors\":\"B A Beisgen, A A Snyder, V A Gotaskie\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>The sesquicentennial was a unique opportunity to let the community know about the hospitals proud history. The hospital was featured throughout the year in articles and editorials in the local papers, professional hospital publications, and even nationally by Willard Scott on the \\\"Today\\\" show. The whirlwind of activities and events surrounding the anniversary created a spirit of pride in the hospital that will be invaluable for future fund-raising efforts.</p>\",\"PeriodicalId\":79657,\"journal\":{\"name\":\"Journal (Association for Healthcare Philanthropy (U.S.))\",\"volume\":\" \",\"pages\":\"30-3\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1999-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal (Association for Healthcare Philanthropy (U.S.))\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal (Association for Healthcare Philanthropy (U.S.))","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
1848-1998. Turning old into gold: anniversary marketing and corporate sponsorship opportunities.
The sesquicentennial was a unique opportunity to let the community know about the hospitals proud history. The hospital was featured throughout the year in articles and editorials in the local papers, professional hospital publications, and even nationally by Willard Scott on the "Today" show. The whirlwind of activities and events surrounding the anniversary created a spirit of pride in the hospital that will be invaluable for future fund-raising efforts.
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