Health museums or theme parks: a new approach to intersectoral collaboration.

This paper is an outline of a proposed initiative on intersectoral collaboration in health promotion--collaboration between health, tourist, cultural and entertainment sectors to provide a powerful mass educational experience about the human mind and body. There has been a recent rise in interest in using the technology of museums, science centres, exploratories and theme parks for the promotion of health. This revival is shown to have a historical tradition in the health education museum started in this century in Europe 75 years ago at the Deutsches Hygiene Museum and then spreading to the USA. The proposed Body, Mind, City Museum planned for Liverpool acts as a future model for a new type of health Museum; a mixture of science exploratorium and a Walt Disney-style them park. It is intended that "hand-on" exhibits using interactive video, computers, games and experiences will be used to test people's own capacities or to describe biological functions or processes. This will be combined with park rides and simulations with their inherent appeal of fun, movement and surprise, for example the ride through the blood vessels and the "walk-through brain". This type of venture has a number of special features and advantages; it is truly intersectoral, it may be self-financing, and it can provide a mass audience with a powerful individual experience.