The impact of managed care on academic Ob/Gyn departments.

In order to lead an organization into the 21st century. Ob/Gyn administrators and chairpersons must understand managed care models and markets. With a basic understanding of the history of managed care and its impact, administrators and physicians will be better prepared to position their organizations to maximize opportunities for contracts with managed care organizations or change operations to respond to capitation and other financing methodologies. There are no "cookbooks" available, but health care leaders can learn to recognize a broad range of markets and strategic choices. The strategies discussed in this professional paper identify and should help Ob/Gyn departments survive and thrive in the future.