合资企业的解散。

College review (Denver, Colo.) Pub Date : 1993-01-01
J D Brandt
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引用次数: 0

摘要

一家最近搬到新址的整形外科组织需要提升其形象。为了控制市场,增加转诊基数,该集团试图将当地的几家健身俱乐部转变为运动医学诊所。这个案例研究详细说明了时间、金钱、努力,最后,从这个不成功的企业中吸取的教训。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The unraveling of a joint venture.

An orthopedic group that recently moved to a new location needed to boost its image. In an effort to gain control of the market, and increase its referral base, the group tried to turn several local health clubs into sports medicine clinics. This case study details the time, money, efforts and, finally, the lessons learned from this unsuccessful venture.

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