{"title":"第一个P。","authors":"D W Chambers","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>The marketing mix is the complete offer a seller makes to any potential buyer. In classical marketing theory it is composed of four parts: the product, its price, channels of distribution (colloquially called place in order to have a term beginning with the letter P), and promotion which includes incentives, public relations, and advertising. These are the four P's which every MBA student must master.</p>","PeriodicalId":75736,"journal":{"name":"Contact point","volume":"78 2","pages":"12-3"},"PeriodicalIF":0.0000,"publicationDate":"1998-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The first P.\",\"authors\":\"D W Chambers\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>The marketing mix is the complete offer a seller makes to any potential buyer. In classical marketing theory it is composed of four parts: the product, its price, channels of distribution (colloquially called place in order to have a term beginning with the letter P), and promotion which includes incentives, public relations, and advertising. These are the four P's which every MBA student must master.</p>\",\"PeriodicalId\":75736,\"journal\":{\"name\":\"Contact point\",\"volume\":\"78 2\",\"pages\":\"12-3\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1998-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Contact point\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Contact point","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The marketing mix is the complete offer a seller makes to any potential buyer. In classical marketing theory it is composed of four parts: the product, its price, channels of distribution (colloquially called place in order to have a term beginning with the letter P), and promotion which includes incentives, public relations, and advertising. These are the four P's which every MBA student must master.
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