B2B背景下的数字化转型：回顾、理论和未来展望

IF 7.5 1区管理学 Q1 BUSINESS

Industrial Marketing Management Pub Date : 2025-08-01 DOI:10.1016/j.indmarman.2025.05.008

Yuliia Kyrdoda , Giacomo Marzi , Donata Vianelli

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引用次数: 0

摘要

数字化转型重塑了商业模式，增强了价值交付，对企业对企业（B2B）生态系统产生了重大影响。本研究通过网络视角考察了这种转变，使用参与者-资源-活动（a - r- a）模型来探索其对B2B环境的影响。通过文献计量学-系统文献综述，它综合了现有的知识，确定了关键的研究主题，分析了它们的理论基础，并突出了重要的发现。该研究还引入了一个修订后的a - r - a模型，以反映数字化在B2B网络中的作用。最后对未来的研究方向进行了总结，并讨论了理论和实践意义。

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Digital transformation in the B2B context: A review, theorisation and future perspectives

Digital transformation reshapes business models and enhances value delivery, significantly impacting business-to-business (B2B) ecosystems. This study examines this transformation through a network perspective, using the Actor-Resource-Activity (A-R-A) model to explore its implications for B2B environments. Through a Bibliometric-Systematic Literature Review, it synthesizes existing knowledge, identifies key research themes, analyzes their theoretical foundations, and highlights significant findings. The study also introduces a revised A-R-A model to reflect the role of digitalisation in B2B networks. It concludes with future research directions and discusses the theoretical and practical implications.

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来源期刊

Industrial Marketing Management Multiple-

CiteScore

17.30

自引率

20.40%

发文量

255

期刊介绍： Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.