Roberta Selvaggi , Jayson L. Lusk , Gioacchino Pappalardo
{"title":"促使奶农愿意为精准畜牧业的数字设备付费","authors":"Roberta Selvaggi , Jayson L. Lusk , Gioacchino Pappalardo","doi":"10.1016/j.jrurstud.2025.103772","DOIUrl":null,"url":null,"abstract":"<div><div>The adoption of Precision Livestock Farming devices represents a strategic investment for enhancing competitiveness and sustainability of livestocks. However, widespread adoption faces challenges, especially for small and medium-sized enterprises, due to high initial and maintenance costs and technical complexities. This study applies an experimental economics approach to elicit dairy cattle farmers' willingness to pay for an innovative, low-cost, stand-alone pedometer, through an experimental auction. The findings show that farmers are not a priori opposed to the adoption of digital devices and traditional barriers to the adoption of digital devices can be overcome if such devices are economically affordable and user-friendly.</div></div>","PeriodicalId":17002,"journal":{"name":"Journal of Rural Studies","volume":"119 ","pages":"Article 103772"},"PeriodicalIF":5.1000,"publicationDate":"2025-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Eliciting dairy farmers' willingness to pay for digital devices for Precision Livestock Farming\",\"authors\":\"Roberta Selvaggi , Jayson L. Lusk , Gioacchino Pappalardo\",\"doi\":\"10.1016/j.jrurstud.2025.103772\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>The adoption of Precision Livestock Farming devices represents a strategic investment for enhancing competitiveness and sustainability of livestocks. However, widespread adoption faces challenges, especially for small and medium-sized enterprises, due to high initial and maintenance costs and technical complexities. This study applies an experimental economics approach to elicit dairy cattle farmers' willingness to pay for an innovative, low-cost, stand-alone pedometer, through an experimental auction. The findings show that farmers are not a priori opposed to the adoption of digital devices and traditional barriers to the adoption of digital devices can be overcome if such devices are economically affordable and user-friendly.</div></div>\",\"PeriodicalId\":17002,\"journal\":{\"name\":\"Journal of Rural Studies\",\"volume\":\"119 \",\"pages\":\"Article 103772\"},\"PeriodicalIF\":5.1000,\"publicationDate\":\"2025-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Rural Studies\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S074301672500213X\",\"RegionNum\":1,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"GEOGRAPHY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Rural Studies","FirstCategoryId":"90","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S074301672500213X","RegionNum":1,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"GEOGRAPHY","Score":null,"Total":0}
Eliciting dairy farmers' willingness to pay for digital devices for Precision Livestock Farming
The adoption of Precision Livestock Farming devices represents a strategic investment for enhancing competitiveness and sustainability of livestocks. However, widespread adoption faces challenges, especially for small and medium-sized enterprises, due to high initial and maintenance costs and technical complexities. This study applies an experimental economics approach to elicit dairy cattle farmers' willingness to pay for an innovative, low-cost, stand-alone pedometer, through an experimental auction. The findings show that farmers are not a priori opposed to the adoption of digital devices and traditional barriers to the adoption of digital devices can be overcome if such devices are economically affordable and user-friendly.
期刊介绍:
The Journal of Rural Studies publishes research articles relating to such rural issues as society, demography, housing, employment, transport, services, land-use, recreation, agriculture and conservation. The focus is on those areas encompassing extensive land-use, with small-scale and diffuse settlement patterns and communities linked into the surrounding landscape and milieux. Particular emphasis will be given to aspects of planning policy and management. The journal is international and interdisciplinary in scope and content.