促使奶农愿意为精准畜牧业的数字设备付费

IF 5.1 1区社会学 Q1 GEOGRAPHY

Journal of Rural Studies Pub Date : 2025-07-01 DOI:10.1016/j.jrurstud.2025.103772

Roberta Selvaggi , Jayson L. Lusk , Gioacchino Pappalardo

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引用次数: 0

摘要

采用精密畜牧业设备是提高牲畜竞争力和可持续性的一项战略投资。然而，由于高昂的初始成本和维护成本以及技术复杂性，广泛采用面临着挑战，特别是对于中小型企业。本研究采用实验经济学方法，通过实验拍卖，促使奶牛养殖户愿意为一种创新的、低成本的、独立的计步器付费。研究结果表明，农民并非先天反对采用数字设备，如果这些设备在经济上负担得起且用户友好，则可以克服采用数字设备的传统障碍。

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Eliciting dairy farmers' willingness to pay for digital devices for Precision Livestock Farming

The adoption of Precision Livestock Farming devices represents a strategic investment for enhancing competitiveness and sustainability of livestocks. However, widespread adoption faces challenges, especially for small and medium-sized enterprises, due to high initial and maintenance costs and technical complexities. This study applies an experimental economics approach to elicit dairy cattle farmers' willingness to pay for an innovative, low-cost, stand-alone pedometer, through an experimental auction. The findings show that farmers are not a priori opposed to the adoption of digital devices and traditional barriers to the adoption of digital devices can be overcome if such devices are economically affordable and user-friendly.

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来源期刊

Journal of Rural Studies Multiple-

CiteScore

9.80

自引率

9.80%

发文量

286

期刊介绍： The Journal of Rural Studies publishes research articles relating to such rural issues as society, demography, housing, employment, transport, services, land-use, recreation, agriculture and conservation. The focus is on those areas encompassing extensive land-use, with small-scale and diffuse settlement patterns and communities linked into the surrounding landscape and milieux. Particular emphasis will be given to aspects of planning policy and management. The journal is international and interdisciplinary in scope and content.