Designing an Equitable Text Messaging Service for South Asians to Manage Hypertension: Understanding Gender Norms.

Hypertension is prevalent among South Asians (SAs). A culturally adapted text messaging service can help manage hypertension, for which understanding gender norms is important in the cultural context of SAs. Therefore, this study aimed to understand gender norms to design an equitable text messaging service to support management of hypertension. We conducted two focus group discussions and four in-depth interviews, which were transcribed verbatim and analysed to draw themes: (a) existing gender norms and caring responsibilities; and (b) motivation and confidence in managing hypertension. This study has elaborated why role of family carers should be strengthened by designing a text messaging service for South Asians.