Electoral role models: The impact of gender quotas on voters in Taiwan

While previous research suggests that dynasty politics and gender quotas may undermine the symbolic representation of women, Taiwan combines both unfavorable conditions yet boasts one of the highest female political participation. We argue this is explained by gender quotas enhancing the competitiveness of female candidates, thereby fostering a role model effect during campaigns. Using a quasi-experimental design based on the implementation of gender quotas in Taiwan's local elections, we analyze data from five waves of the Asian Barometer Survey (2005–2022). Our findings show that quotas significantly increase political interest among female voters but do not impact political efficacy and gender attitudes. This study challenges prevailing perspectives by examining Taiwan's case and offers insights into how gender role models can emerge in electoral contexts.