Cecilia Mark-Herbert, Ellinor Berg, Julia Aldberg, Anders Roos
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Servitization for a Circular Economy in Construction
Circular economy is pronounced in UN's Global Goals agenda 2030 as an alternative model for traditional linear production and consumption. Servitization refers to an increased resource efficiency and mitigation of climate effects by adding a service dimension through service-based offerings (e.g., leasing and rentals), which are key to circular economy. The construction sector has large climate impacts where renting can contribute towards a more efficient resource use in this sector. The aim of this study is to explain factors that influence business customer behavior related to equipment rental in the construction industry, using a qualitative case study design and a Social Practice Theory perspective. This study explores how equipment renting in the construction industry could be used to the corporate sustainability communication and strategy. Findings suggest that convenience, performance, and clear communication of values are key motivators for service offers.
期刊介绍：
Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.
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